In the last decade, youth participation in sports has been on a double-digit decline, largely due to a lack of resources and limited access to athletic programs. That’s why Gatorade is working to create more opportunities for equity and belonging in sports.
Gatorade has been fueling athletes for over 50 years and has seen the positive impact sports can have on youth, including improvements in learning, health, emotional well-being, and future career success.
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Being a Gatorade Player of the Year means paying it forward for the next generation. As part of Gatorade’s Community Grant program, every Player of the Year receives a grant to give to one of Gatorade’s social impact partners, supporting Gatorade’s ambition to fuel the future of sport. To date, the Gatorade Player of the Year program has provided more than $5.6 million in grants to winners across more than 2,000 organizations.
In addition to the $1,000 Gatorade Player of the Year grant, award winners are empowered to nominate their youth organization for a chance at a $10,000 spotlight grant. To be eligible for this supplemental grant, award winners are asked to submit a short video explaining why their selected organization deserves additional support. After review, Gatorade will choose one organization from each of the twelve sports to receive the $10,000 spotlight grant.
Fueling A Better World Through Sport
Gatorade Player of the Year winners who do not wish to self-select an organization can choose to donate their grant to one of the five social impact partners listed below. Each partner has been vetted and supported by Gatorade, with the goal of providing an extensive network and resources to help more youth participate and fuel a better world through sport.
Athlete Ally
Our mission is to end the rampant homophobia and transphobia in sport and to activate the athletic community to exercise their leadership to champion LGBTQI+ equality.
Laureus USA
Laureus USA improves the lives of youth and unites communities through the power of sport.
Move United
Move United uses sports to push what's possible so everyone, regardless of ability, has equal access to sports and recreation in their community.
Good Sports
Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life.
Women’s Sports Foundation
Women’s Sports Foundation is the ally, advocate and catalyst for tomorrow’s leaders. They exist to enable girls and women to reach their potential in sport and life.